Every few years, we run a very special contest. The Perfect Smile Contest is a way for us to use “real people, real results” for promotional purposes (website, brochures, print ads, displays, etc.). This contest is open to all our patients, whether they are just starting treatment or are already in the retention phase. To enter, our patients are asked to submit headshots showing off their unique smiles.
The hardest part of the contest for us is narrowing down all the wonderful submissions to just 40. Since it’s impossible for us to eliminate anyone from our “ortho family,” we enlist the help of the authorities of great smiles — dentists! Some of the top dental offices from Northwest Ohio and Southeast Michigan view all the photos and vote for their favorites in five categories: Girls in Ortho, Boys in Ortho, Adults in Ortho, Patients Finished with Ortho, and Dental Professionals’ Choice.
After all the votes are tallied, we end up with our Top 40 Finalists and also the winner of the Dental Professionals’ Choice Award. The Top 40 are asked to come in for a photo shoot, and then those photos are launched on our website. Patients are then encouraged to get the word out to have family and friends go to http://www.perfectbraces.com to cast a vote for them. The patient receiving the most votes in each category then gets to participate in a professional photo shoot, so we have an ample album full of beautiful smiles to use for advertising.